Why do people buy gold?

This is because when fiat currency loses its purchasing power to inflation, gold tends to be priced in those currency units and thus tends to rise along with everything else. Moreover, gold is seen as a good store of value, so people may be encouraged to buy gold when they believe that their local currency is losing value.

Why should you invest in gold?

Every investor has their own reasons for picking specific investments. Investing in gold may provide investors with a hedge against inflation and economic uncertainty. It can also diversify an investment portfolio, reducing overall risk due to its potentially low correlation with other asset classes.

Why is gold important?

As a global store of value, gold can also provide financial cover during geopolitical and macroeconomic uncertainty. Gold has an actual purpose as it's been used in electronics and dentistry. Gold is becoming easier and easier to buy, and you can now own gold without having to physically maintain or secure it.